Concepts headline for Ford in Frankfurt

The S-MAX and Vignale concept cars will give showgoers a glimpse into the future of Ford at this year’s Frankfurt Motor Show.

Ford’s MPV is set to incorporate the company’s Aston Martin aping grille and also feature  new technology such as Pre-Collission Assist, which applies the brakes when it senses contact with a pedestrian is imminent. The S-MAX’s Dual-View Display, meanwhile, allows passengers to watch a film, while the driver can still see vital instruments.

The Vignale badge, showcased on the Mondeo-based concept, will become the top end specification for Ford, with a move upmarket thanks to soft interior leathers and subtle exterior revisions.

Vignale models will also include time-saving assistance such as collection and delivery for vehicle servicing, free lifetime car washes and invitations to exclusive events.

Gaetano Thorel, Ford’s European marketing vice president, said: “Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury – and they would be made to feel special from the moment they walk in the door.”